Market revenue in 2021 | USD 1,609.9 million |
Market revenue in 2030 | USD 3,552.9 million |
Growth rate | 9.2% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data covered | 2017 - 2020 |
Base year for estimation | 2021 |
Forecast period covered | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 74.98% in 2021. Horizon Databook has segmented the Asia Pacific hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
Asia Pacific has become a lucrative market for hair products and accessories, including wigs and extensions, due to the presence of numerous small and large players catering to diverse consumer demands. Moreover, according to a 2023 article by Scandinavian Biolabs, Hong Kong (44.4%) and India (14.3%) are among the leading exporters of human hair to other parts of the world, further bolstering the significance of the Asia Pacific region in the global hair industry.
This has also created a global reputation for the quality of hair sourced from Asia Pacific, enhancing its market position and boosting economic gains. Consumers in Asia Pacific are drawn to hair wigs and extensions that are durable and sustainable. The growing availability of such products has significantly contributed to increased sales, especially among environmentally-conscious and quality-conscious consumers.
In April 2023, CAREMILE, a South Korean healthcare and beauty trading company, launched the world’s first graphene wig at a U.S. wig exhibition. As part of its drive to enter international markets, the company has obtained registered trademarks for its graphene fiber wigs under the names "Graphera" and "BlingBling".
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