Market revenue in 2021 | USD 253.0 million |
Market revenue in 2030 | USD 485.8 million |
Growth rate | 7.5% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 74.27% in 2021. Horizon Databook has segmented the Germany hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
Growing consciousness among the country’s population about maintaining their hair and improving their aesthetic appeal is a major factor driving the uptake of hair wigs and extensions. This consciousness is further influenced by the rising number of fashion websites and blogs, like Engelhorn, Fair Fashion Blog, Journelles, Kleidermaedchen, and Fashion Landscape, which promote the latest hair and beauty trends.
As fashion trends and selfexpression become more important to individuals, the demand for wigs as a fashion accessory has increased. This has also encouraged market players in Germany to diversify their product offerings. Hamburg-based DENING HAIR GmbH is an importer and wholesale trader of alternative hair.
Its product offerings offered under brands like BELLE MADAME and MANAGER TOP include high-quality human hair wigs and extensions, synthetic wigs, lace front wigs, clip-in extensions, and custom-made wigs. Its comfortable hair solutions can be used for fashion, medical reasons, or personal styling preferences.
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