Market revenue in 2021 | USD 424.2 million |
Market revenue in 2030 | USD 976.3 million |
Growth rate | 9.7% (CAGR from 2021 to 2030) |
Largest segment | Wigs |
Fastest growing segment | Extensions |
Historical data | 2017 - 2020 |
Base year | 2021 |
Forecast period | 2022 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Wigs, Extensions |
Key market players worldwide | Godrej, Evergreen Products Group Ltd ADR, Artnature, Dona Bela Shreds, Indique Hair, Shake-N-Go |
Wigs was the largest segment with a revenue share of 75.11% in 2021. Horizon Databook has segmented the Japan hair wigs and extensions market based on wigs, extensions covering the revenue growth of each sub-segment from 2017 to 2030.
In Japan, market players are capitalizing on technological advancements and growing consumer sustainability awareness by introducing innovative products. These offerings cater to the region's evolving demands, aligning with eco-friendly and cutting-edge preferences, creating a dynamic market landscape that appeals to the environmentally-conscious and tech-savvy population.
It is a short-length wig with soft curls, making a wide range of styles possible. Also, in January 2022, the company announced the launch of its wig clip (stopper) Smart Touch, providing an extra-easy way to secure a wig with one press. Its surface is made with silicone, and cross-shaped teeth catch and hold the hair firmly.
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