Canada Ing Automation Market Size & Outlook, 2024-2030
Canada marketing automation market, 2018-2030 (US$M)
Related Markets
Canada marketing automation market highlights
- The Canada marketing automation market generated a revenue of USD 712.4 million in 2024 and is expected to reach USD 1,587.9 million by 2030.
- The Canada market is expected to grow at a CAGR of 14.9% from 2025 to 2030.
- In terms of segment, email marketing was the largest revenue generating solution in 2024.
- Reporting & Analytics is the most lucrative solution segment registering the fastest growth during the forecast period.
Marketing automation market data book summary
| Market revenue in 2024 | USD 712.4 million |
| Market revenue in 2030 | USD 1,587.9 million |
| Growth rate | 14.9% (CAGR from 2025 to 2030) |
| Largest segment | Email marketing |
| Fastest growing segment | Reporting & Analytics |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing |
Other key industry trends
- In terms of revenue, Canada accounted for 10.7% of the global marketing automation market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. marketing automation market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in North America and is projected to reach USD 944.9 million by 2030.
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Marketing Automation Market Scope
Marketing Automation Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Canada marketing automation market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to marketing automation market will help companies and investors design strategic landscapes.
Email marketing was the largest segment with a revenue share of 26.61% in 2024. Horizon Databook has segmented the Canada marketing automation market based on campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing covering the revenue growth of each sub-segment from 2018 to 2030.
Canadian businesses, particularly small and medium enterprises (SMEs), are increasingly embracing marketing automation to enhance customer engagement, improve efficiency, and streamline digital marketing operations.
With rising competition in the digital space, SMEs are leveraging automation tools for personalized email campaigns, lead nurturing, and customer segmentation. Government initiatives promoting digital transformation and cloud adoption—such as the Canada Digital Adoption Program (CDAP)—are accelerating this trend by providing funding and resources to help businesses integrate AI-driven automation solutions.
For instance, in April 2024, the Government of Canada announced it will be supporting AidExpress in enhancing the marketing and automation of its technology platform. This initiative aims to accelerate digital adoption, improve operational efficiency, and expand market reach.
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Our clientele includes a mix of marketing automation market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Canada marketing automation market , including forecasts for subscribers. This country databook contains high-level insights into Canada marketing automation market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Canada marketing automation market size, by solution, 2018-2030 (US$M)
Canada Marketing Automation Market Outlook Share, 2024 & 2030 (US$M)
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