South Africa Live Commerce Market Size & Outlook
The live commerce market in South Africa is expected to reach a projected revenue of US$ 712.5 million by 2030. A compound annual growth rate of 30.8% is expected of South Africa live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$147.1
Forecast, 2030 (US$M)
$712.5
CAGR, 2025 - 2030
30.8%
Report Coverage
South Africa
South Africa live commerce market, 2018-2030 (US$M)
Related Markets
South Africa live commerce market highlights
- The South Africa live commerce market generated a revenue of USD 147.1 million in 2024 and is expected to reach USD 712.5 million by 2030.
- The South Africa market is expected to grow at a CAGR of 30.8% from 2025 to 2030.
- In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
- Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
Live commerce market data book summary
| Market revenue in 2024 | USD 147.1 million |
| Market revenue in 2030 | USD 712.5 million |
| Growth rate | 30.8% (CAGR from 2025 to 2030) |
| Largest segment | Fashion and apparel |
| Fastest growing segment | Health and Wellness |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Fashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods |
| Key market players worldwide | Amazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.0% of the global live commerce market in 2024.
- Country-wise, China is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE live commerce market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 1,052.7 million by 2030.
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Live Commerce Market Scope
Live commerce market segmentation & scope
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Live Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa live commerce market size, by product, 2018-2030 (US$M)
South Africa Live Commerce Market Outlook Share, 2024 & 2030 (US$M)
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