Latin America Live Commerce Market Size & Outlook
The live commerce market in Latin America is expected to reach a projected revenue of US$ 1,463.4 million by 2030. A compound annual growth rate of 22.4% is expected of Latin America live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$442.4
Forecast, 2030 (US$M)
$1,463.4
CAGR, 2025 - 2030
22.4%
Report Coverage
Latin America
Latin America live commerce market, 2018-2030 (US$M)
Related Markets
Latin America live commerce market highlights
- The Latin America live commerce market generated a revenue of USD 442.4 million in 2024.
- The market is expected to grow at a CAGR of 22.4% from 2025 to 2030.
- In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
- Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2025 to 2030.
Latin America data book summary
| Market revenue in 2024 | USD 442.4 million |
| Market revenue in 2030 | USD 1,463.4 million |
| Growth rate | 22.4% (CAGR from 2025 to 2030) |
| Largest segment | Fashion and apparel |
| Fastest growing segment | Health and Wellness |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Fashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods |
| Key market players worldwide | Amazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A |
Other key industry trends
- In terms of revenue, Latin America region accounted for 3.0% of the global live commerce market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 55,299.7 million by 2030.
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Live Commerce Market Scope
Live commerce market segmentation & scope
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Live Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America live commerce market size, by country, 2018-2030 (US$M)
Latin America Live Commerce Market Outlook Share, 2024 & 2030 (US$M)
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