China Live Commerce Market Size & Outlook, 2024-2030

The live commerce market in China is expected to reach a projected revenue of US$ 24,061.6 million by 2030. A compound annual growth rate of 32.8% is expected of China live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$4,545.2
Forecast, 2030 (US$M)
$24,061.6
CAGR, 2025 - 2030
32.8%
Report Coverage
China

China live commerce market highlights

  • The China live commerce market generated a revenue of USD 4,545.2 million in 2024 and is expected to reach USD 24,061.6 million by 2030.
  • The China market is expected to grow at a CAGR of 32.8% from 2025 to 2030.
  • In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
  • Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.


Live commerce market data book summary

Market revenue in 2024USD 4,545.2 million
Market revenue in 2030USD 24,061.6 million
Growth rate32.8% (CAGR from 2025 to 2030)
Largest segmentFashion and apparel
Fastest growing segmentHealth and Wellness
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods
Key market players worldwideAmazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A


Other key industry trends

  • In terms of revenue, China accounted for 30.9% of the global live commerce market in 2024.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China live commerce market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 6,383.4 million by 2030.

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Live Commerce Market Companies

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China live commerce market size, by product, 2018-2030 (US$M)

China Live Commerce Market Outlook Share, 2024 & 2030 (US$M)

China live commerce market size, by product, 2018-2030 (US$M)

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