North America Live Commerce Market Size & Outlook

The live commerce market in North America is expected to reach a projected revenue of US$ 10,769.7 million by 2030. A compound annual growth rate of 30.6% is expected of North America live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$2,243.8
Forecast, 2030 (US$M)
$10,769.7
CAGR, 2025 - 2030
30.6%
Report Coverage
North America

North America live commerce market highlights

  • The North America live commerce market generated a revenue of USD 2,243.8 million in 2024.
  • The market is expected to grow at a CAGR of 30.6% from 2025 to 2030.
  • In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
  • Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.

North America data book summary

Market revenue in 2024USD 2,243.8 million
Market revenue in 2030USD 10,769.7 million
Growth rate30.6% (CAGR from 2025 to 2030)
Largest segmentFashion and apparel
Fastest growing segmentHealth and Wellness
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods
Key market players worldwideAmazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A

Other key industry trends

  • In terms of revenue, North America region accounted for 15.2% of the global live commerce market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 55,299.7 million by 2030.

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Live Commerce Market Companies

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North America live commerce market size, by country, 2018-2030 (US$M)

North America Live Commerce Market Outlook Share, 2024 & 2030 (US$M)

North America live commerce market size, by country, 2018-2030 (US$M)

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