Middle East & Africa Live Commerce Market Size & Outlook
The live commerce market in Middle East & Africa is expected to reach a projected revenue of US$ 112,959.4 million by 2033. A compound annual growth rate of 37.1% is expected of Middle East & Africa live commerce market from 2025 to 2033.
Revenue, 2024 (US$M)
$6,999.9
Forecast, 2033 (US$M)
$112,959.4
CAGR, 2025 - 2033
37.1%
Report Coverage
Middle East & Africa
Related Markets
MEA live commerce market highlights
- The MEA live commerce market generated a revenue of USD 6,999.9 million in 2024.
- The market is expected to grow at a CAGR of 37.1% from 2025 to 2033.
- In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
- Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2033.
MEA data book summary
| Market revenue in 2024 | USD 6,999.9 million |
| Market revenue in 2033 | USD 112,959.4 million |
| Growth rate | 37.1% (CAGR from 2025 to 2033) |
| Largest segment | Fashion and apparel |
| Fastest growing segment | Health and Wellness |
| Historical data covered | 2021 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Fashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods |
| Key market players worldwide | Amazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A, YouTube, Shopify, QVC, Popshop Live, Pinterest Inc Class A, NTWRK, Kuaishou Technology |
Other key industry trends
- In terms of revenue, MEA region accounted for 5.5% of the global live commerce market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2033.
- Europe is the fastest growing regional market and is projected to reach USD 441,652.8 million by 2033.
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Live Commerce Market Scope
Live commerce market segmentation & scope
Others
Live Commerce Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| NTWRK | View profile | 51-100 | Los Angeles, California, United States, North America | http://thentwrk.com/ |
| Popshop Live | View profile | 1-10 | New York, New York, United States, North America | http://www.popshop.live |
| Shopify | View profile | 10001+ | Ottawa, Ontario, Canada, North America | https://www.shopify.com/ |
| QVC | View profile | 10001+ | West Chester, Pennsylvania, United States, North America | http://corporate.qvc.com |
| YouTube | View profile | 1001-5000 | San Bruno, California, United States, North America | https://www.youtube.com/ |
| Kuaishou Technology | View profile | 10001+ | Beijing, Beijing, China, Asia | http://www.kuaishou.com |
| Bilibili Inc ADR | View profile | 8801 | No. 485 Zhengli Road, Building 3, Guozheng Center, Yangpu District, Shanghai, China, People's Republic of, 200433 | https://www.bilibili.com |
| JD.com Inc ADR | View profile | 517124 | No. 18 Kechuang 11 Street, 20th Floor, Building A, Yizhuang Economic & Technological Development Zone, Beijing, China, People's Republic of, 101111 | https://www.jd.com |
| Taobao | View profile | 10001+ | Hangzhou, Zhejiang, China, Asia | https://world.taobao.com |
| TikTok | View profile | 10001+ | Los Angeles, California, United States, North America | https://www.tiktok.com |
| Pinterest Inc Class A | View profile | 4149 | 651 Brannan Street, San Francisco, CA, United States, 94107 | https://www.pinterest.com |
| Alphabet Inc Class A | View profile | 180895 | 1600 Amphitheatre Parkway, Mountain View, CA, United States, 94043 | https://www.abc.xyz |
| Amazon.com Inc | View profile | 1525000 | 410 Terry Avenue North, Seattle, WA, United States, 98109-5210 | https://www.amazon.com |
MEA live commerce market size, by country, 2021-2033 (US$M)
Middle East & Africa Live Commerce Market Outlook Share, 2024 & 2033 (US$M)
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