South Korea Live Commerce Market Size & Outlook, 2024-2030

The live commerce market in South Korea is expected to reach a projected revenue of US$ 4,146.3 million by 2030. A compound annual growth rate of 36% is expected of South Korea live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$678.1
Forecast, 2030 (US$M)
$4,146.3
CAGR, 2025 - 2030
36%
Report Coverage
South Korea

South Korea live commerce market highlights

  • The South Korea live commerce market generated a revenue of USD 678.1 million in 2024 and is expected to reach USD 4,146.3 million by 2030.
  • The South Korea market is expected to grow at a CAGR of 36% from 2025 to 2030.
  • In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
  • Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.


Live commerce market data book summary

Market revenue in 2024USD 678.1 million
Market revenue in 2030USD 4,146.3 million
Growth rate36% (CAGR from 2025 to 2030)
Largest segmentFashion and apparel
Fastest growing segmentHealth and Wellness
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods
Key market players worldwideAmazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A


Other key industry trends

  • In terms of revenue, South Korea accounted for 4.6% of the global live commerce market in 2024.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China live commerce market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 6,383.4 million by 2030.

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Live Commerce Market Companies

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South Korea live commerce market size, by product, 2018-2030 (US$M)

South Korea Live Commerce Market Outlook Share, 2024 & 2030 (US$M)

South Korea live commerce market size, by product, 2018-2030 (US$M)

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