Asia Pacific Live Commerce Market Size & Outlook

The live commerce market in Asia Pacific is expected to reach a projected revenue of US$ 55,299.7 million by 2030. A compound annual growth rate of 34.4% is expected of Asia Pacific live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$9,716.1
Forecast, 2030 (US$M)
$55,299.7
CAGR, 2025 - 2030
34.4%
Report Coverage
Asia Pacific

Asia Pacific live commerce market highlights

  • The Asia Pacific live commerce market generated a revenue of USD 9,716.1 million in 2024.
  • The market is expected to grow at a CAGR of 34.4% from 2025 to 2030.
  • In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
  • Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Asia Pacific data book summary

Market revenue in 2024USD 9,716.1 million
Market revenue in 2030USD 55,299.7 million
Growth rate34.4% (CAGR from 2025 to 2030)
Largest segmentFashion and apparel
Fastest growing segmentHealth and Wellness
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods
Key market players worldwideAmazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A

Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 66.0% of the global live commerce market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 55,299.7 million by 2030.

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Live Commerce Market Companies

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Asia Pacific live commerce market size, by country, 2018-2030 (US$M)

Asia Pacific Live Commerce Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific live commerce market size, by country, 2018-2030 (US$M)

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