Europe Live Commerce Market Size & Outlook, 2024-2030

The live commerce market in Europe is expected to reach a projected revenue of US$ 6,216.5 million by 2030. A compound annual growth rate of 27.4% is expected of Europe live commerce market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,497.2
Forecast, 2030 (US$M)
$6,216.5
CAGR, 2025 - 2030
27.4%
Report Coverage
Europe

Europe live commerce market highlights

  • The Europe live commerce market generated a revenue of USD 1,497.2 million in 2024.
  • The market is expected to grow at a CAGR of 27.4% from 2025 to 2030.
  • In terms of segment, fashion and apparel was the largest revenue generating product in 2024.
  • Health and Wellness is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2025 to 2030.

Europe data book summary

Market revenue in 2024USD 1,497.2 million
Market revenue in 2030USD 6,216.5 million
Growth rate27.4% (CAGR from 2025 to 2030)
Largest segmentFashion and apparel
Fastest growing segmentHealth and Wellness
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFashion and Apparel, Beauty and Personal Care, Electronics, Home and Living, Food and Beverage, Health and Wellness, Automotive, Luxury Goods
Key market players worldwideAmazon.com Inc, Bilibili Inc ADR, JD.com Inc ADR, Taobao, TikTok, Alphabet Inc Class A

Other key industry trends

  • In terms of revenue, Europe region accounted for 10.2% of the global live commerce market in 2024.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 55,299.7 million by 2030.

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Live Commerce Market Companies

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Europe live commerce market size, by country, 2018-2030 (US$M)

Europe Live Commerce Market Outlook Share, 2024 & 2030 (US$M)

Europe live commerce market size, by country, 2018-2030 (US$M)

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