India Digital Advertising Market Size & Outlook, 2024-2030
India digital advertising market, 2018-2030 (US$M)
Related Markets
India digital advertising market highlights
- The India digital advertising market generated a revenue of USD 13,632.3 million in 2024 and is expected to reach USD 32,328.8 million by 2030.
- The India market is expected to grow at a CAGR of 15.3% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 13,632.3 million |
| Market revenue in 2030 | USD 32,328.8 million |
| Growth rate | 15.3% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, India accounted for 2.8% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 35,748.7 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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India digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 53.9% in 2024. Horizon Databook has segmented the India digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The Indian consumer’s insatiable demand for online video entertainment has paved the way for new platforms for digital ads, including short-form video (SFV) apps, live commerce, and video commerce. The latter, introduced on e-commerce platforms, has become a key driver of digital ad spending.
Another lasting trend is influencer marketing, with brands increasingly turning to content creators to engage with a wide range of audiences, while influencers rely on brand partnerships for their income. The increasing penetration of smartphones and affordable internet has led to a significant shift in consumer behavior, with more individuals accessing online platforms for information and shopping.
This transition has prompted advertisers to invest heavily in digital channels, particularly social media, video content, and search engine marketing. Video content is gaining momentum, with YouTube and shortvideo platforms like MX Player and ShareChat being key players, prompting an increased focus on video advertising.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the India digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into India digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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India digital advertising market size, by component, 2018-2030 (US$M)
India Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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