Italy Digital Advertising Market Size & Outlook, 2024-2030
Italy digital advertising market, 2018-2030 (US$M)
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Italy digital advertising market highlights
- The Italy digital advertising market generated a revenue of USD 4,495.1 million in 2024 and is expected to reach USD 10,807.1 million by 2030.
- The Italy market is expected to grow at a CAGR of 15.6% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 4,495.1 million |
| Market revenue in 2030 | USD 10,807.1 million |
| Growth rate | 15.6% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Italy accounted for 0.9% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 10,807.1 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Italy digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 56.17% in 2024. Horizon Databook has segmented the Italy digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The significant growth is driven by growth of local and regional digital platforms, which allows Italian businesses to better target niche, local audiences. The luxury and fashion sectors in Italy are highly influential, with brands focusing on personalized online advertising to attract both domestic and international customers.
The integration of digital ads into traditional media is also noteworthy in Italy; TV broadcasters are increasingly incorporating digital formats like display ads and video into their content, bridging the gap between the two.
Podcast advertising is on the rise, particularly in the entertainment and lifestyle sectors, as Italians spend more time-consuming audio content. Data privacy awareness is having a significant impact in Italy, with businesses becoming more transparent and cautious about data usage, leading to a shift toward first-party data collection strategies.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into Italy digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Italy digital advertising market size, by component, 2018-2030 (US$M)
Italy Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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