UK Digital Advertising Market Size & Outlook, 2024-2030
UK digital advertising market, 2018-2030 (US$M)
Related Markets
UK digital advertising market highlights
- The UK digital advertising market generated a revenue of USD 39,684.8 million in 2024 and is expected to reach USD 93,086.2 million by 2030.
- The UK market is expected to grow at a CAGR of 15.1% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 39,684.8 million |
| Market revenue in 2030 | USD 93,086.2 million |
| Growth rate | 15.1% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, UK accounted for 8.1% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 10,807.1 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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UK digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 58.34% in 2024. Horizon Databook has segmented the UK digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The growth is primarily driven by increasing mobile and video ad consumption. With a shift towards mobile-first strategies, brands are targeting audiences through apps, social media platforms, and websites optimized for mobile use.
The rise in programmatic advertising is enhancing ad targeting precision, boosting return on investment. Millions of online users turn to search engines and watch video content daily, which explains why companies are increasingly promoting their products and services through these channels every year.
Likewise, marketers in the UK are integrating social media more into their marketing strategies, as consumers are particularly receptive to ads on these platforms.
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Target buyers of UK digital advertising market databook
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the UK digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into UK digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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UK digital advertising market size, by component, 2018-2030 (US$M)
UK Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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