Germany Digital Advertising Market Size & Outlook
Germany digital advertising market, 2018-2030 (US$M)
Related Markets
Germany digital advertising market highlights
- The Germany digital advertising market generated a revenue of USD 32,028.0 million in 2024 and is expected to reach USD 72,922.9 million by 2030.
- The Germany market is expected to grow at a CAGR of 14.6% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 32,028.0 million |
| Market revenue in 2030 | USD 72,922.9 million |
| Growth rate | 14.6% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Germany accounted for 6.6% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Europe, UK digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Italy is the fastest growing regional market in Europe and is projected to reach USD 10,807.1 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Germany digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 55.74% in 2024. Horizon Databook has segmented the Germany digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The growing adoption of e-commerce, accelerated by the pandemic, has created a larger audience for online advertisements. The increased use of data analytics and AI for targeted marketing is another key driver, allowing companies to deliver more personalized content.
Germans are increasingly integrating voice-activated technology into their daily lives, driving interest in voice search ads and AI-driven digital advertising. Furthermore, in 2024, German companies like Zalando have been expanding their digital ad spend to enhance customer engagement through social media and AI-driven marketing tools.
Reasons to subscribe to Germany digital advertising market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Germany digital advertising market databook
-
Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Germany digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into Germany digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Germany digital advertising market size, by component, 2018-2030 (US$M)
Germany Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
Related regional statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
