Mexico Digital Advertising Market Size & Outlook
Mexico digital advertising market, 2018-2030 (US$M)
Related Markets
Mexico digital advertising market highlights
- The Mexico digital advertising market generated a revenue of USD 10,938.6 million in 2024 and is expected to reach USD 28,451.9 million by 2030.
- The Mexico market is expected to grow at a CAGR of 17.1% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 10,938.6 million |
| Market revenue in 2030 | USD 28,451.9 million |
| Growth rate | 17.1% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Mexico accounted for 2.2% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Latin America, Brazil digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Mexico is the fastest growing regional market in Latin America and is projected to reach USD 28,451.9 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Mexico digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 57.23% in 2024. Horizon Databook has segmented the Mexico digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
Influencer marketing has become a core strategy, with brands partnering with local creators to reach specific regional audiences authentically. As digital video continues to dominate, YouTube and TikTok are seeing a rise in use, especially for interactive and branded content that resonates with younger, trend-sensitive users.
Additionally, there's a shift toward immersive ad formats, including augmented reality (AR) ads, as brands experiment with innovative ways to engage users. On the brand side, initiatives like Coca-Cola's "Mexico for You" campaign show how global brands are tailoring their approach to local culture.
Local players like Bodega Aurrera are leveraging e-commerce and in-app advertising, while Google and Meta continue to provide ad tech tools that help brands refine targeting.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the Mexico digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into Mexico digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Mexico digital advertising market size, by component, 2018-2030 (US$M)
Mexico Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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