Latin America Digital Advertising Market Size & Outlook
Latin America digital advertising market, 2018-2030 (US$M)
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Latin America digital advertising market highlights
- The Latin America digital advertising market generated a revenue of USD 37,540.7 million in 2024.
- The market is expected to grow at a CAGR of 16.3% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Mexico is expected to register the highest CAGR from 2025 to 2030.
Latin America data book summary
| Market revenue in 2024 | USD 37,540.7 million |
| Market revenue in 2030 | USD 93,524.0 million |
| Growth rate | 16.3% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Latin America region accounted for 7.7% of the global digital advertising market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 392,816.9 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 57.94% in 2024. Horizon Databook has segmented the Latin America digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
Digital advertising in Latin America is witnessing a rise in video and short-form content, particularly through TikTok and Instagram Reels, as brands target younger, mobile-first consumers. Local influencers continue to be a strong force in campaigns, while social commerce is on the rise, as platforms like WhatsApp and Instagram evolve into shopping hubs.
The shift towards AI-driven programmatic advertising is gaining momentum, offering more personalized targeting, while data privacy concerns are leading to stricter compliance with regional regulations, including Brazil's LGPD.
Sustainability also plays a role, with companies prioritizing eco-friendly messaging and responsible practices. Key players like Mercado Libre have expanded their ad network offerings, while Meta and Google have strengthened their partnerships with local agencies to tailor their advertising models for the region.
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Horizon Databook provides a detailed overview of continent-level data and insights on the Latin America digital advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Latin America digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Latin America digital advertising market size, by country, 2018-2030 (US$M)
Latin America Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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