Australia Digital Advertising Market Size & Outlook
Australia digital advertising market, 2018-2030 (US$M)
Related Markets
Australia digital advertising market highlights
- The Australia digital advertising market generated a revenue of USD 12,889.3 million in 2024 and is expected to reach USD 35,748.7 million by 2030.
- The Australia market is expected to grow at a CAGR of 18.4% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
Digital advertising market data book summary
| Market revenue in 2024 | USD 12,889.3 million |
| Market revenue in 2030 | USD 35,748.7 million |
| Growth rate | 18.4% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Australia accounted for 2.6% of the global digital advertising market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Asia Pacific, China digital advertising market is projected to lead the regional market in terms of revenue in 2030.
- Australia is the fastest growing regional market in Asia Pacific and is projected to reach USD 35,748.7 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Australia digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 59.85% in 2024. Horizon Databook has segmented the Australia digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
Increased mobile device usage, alongside more Australians spending time online, is propelling demand for digital ads. Social media platforms, especially TikTok and Instagram, are key players in driving ad spend, as businesses capitalize on the popularity of influencer marketing.
Additionally, Australia's growing ecommerce sector encourages more online advertising to attract and retain customers. The shift from traditional advertising mediums to digital channels is also influencing brands to allocate more budgets to online campaigns.
Moreover, in 2023, the Australian government invested in a national digital economy strategy to improve digital infrastructure, further driving online advertising growth. The rise of programmatic advertising, where automated buying and selling of ad space occurs in real-time, is also becoming more prominent, providing better targeting and improved ROI.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the Australia digital advertising market , including forecasts for subscribers. This country databook contains high-level insights into Australia digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Australia digital advertising market size, by component, 2018-2030 (US$M)
Australia Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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