Europe Digital Advertising Market Size & Outlook
Europe digital advertising market, 2018-2030 (US$M)
Related Markets
Europe digital advertising market highlights
- The Europe digital advertising market generated a revenue of USD 112,517.0 million in 2024.
- The market is expected to grow at a CAGR of 14.1% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Italy is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 112,517.0 million |
| Market revenue in 2030 | USD 250,164.5 million |
| Growth rate | 14.1% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Europe region accounted for 23.1% of the global digital advertising market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 392,816.9 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Europe digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 56.82% in 2024. Horizon Databook has segmented the Europe digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The growth is driven by a growing shift toward mobile-first strategies as smartphone usage increases. The rise of video content, especially through platforms like YouTube and social media, is boosting engagement and ad spend.
Advancements in AI and machine learning are enabling more precise targeting and personalized advertising. Additionally, there’s an increased focus on data privacy and compliance with regulations like GDPR, which is encouraging transparency and trust in digital ads.
Additionally, the growing influence of artificial intelligence and data analytics in personalizing customer interactions is reshaping marketing approaches across industries4. As a result, companies are increasingly investing in innovative digital solutions to improve customer engagement and drive sales growth.
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Our clientele includes a mix of digital advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Europe digital advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Europe digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Europe digital advertising market size, by country, 2018-2030 (US$M)
Europe Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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