Asia Pacific Digital Advertising Market Size & Outlook
Asia Pacific digital advertising market, 2018-2030 (US$M)
Related Markets
Asia Pacific digital advertising market highlights
- The Asia Pacific digital advertising market generated a revenue of USD 151,723.2 million in 2024.
- The market is expected to grow at a CAGR of 17% from 2025 to 2030.
- In terms of segment, smartphone was the largest revenue generating component in 2024.
- Smartphone is the most lucrative component segment registering the fastest growth during the forecast period.
- Country-wise, Australia is expected to register the highest CAGR from 2025 to 2030.
Asia Pacific data book summary
| Market revenue in 2024 | USD 151,723.2 million |
| Market revenue in 2030 | USD 392,816.9 million |
| Growth rate | 17% (CAGR from 2025 to 2030) |
| Largest segment | Smartphone |
| Fastest growing segment | Smartphone |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Computer, Smartphone, Other Component |
| Key market players worldwide | Adobe Inc, Amazon.com Inc, AOL, Baidu Inc ADR, ByteDance, Dentsu Aegis Network, Rede Globo, IAC Inc Ordinary Shares - New, Meta Platforms Inc Class A, Microsoft Corp, Tencent Holdings Ltd ADR, Verizon Communications Inc, X (formerly Twitter) |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 31.1% of the global digital advertising market in 2024.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 392,816.9 million by 2030.
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Digital Advertising Market Scope
Digital Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific digital advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to digital advertising market will help companies and investors design strategic landscapes.
Smartphone was the largest segment with a revenue share of 56.42% in 2024. Horizon Databook has segmented the Asia Pacific digital advertising market based on computer, smartphone, other component covering the revenue growth of each sub-segment from 2018 to 2030.
The Asia Pacific digital advertising market is display advertising, which encompasses banner ads, video ads, and rich media formats. Display ads play a vital role in brand awareness and retargeting strategies, allowing businesses to reach users across various websites and apps.
The growth of mobile advertising highlights the increasing use of smartphones and tablets, driving investments in mobile-optimized ads that deliver a seamless experience across all devices. As the digital landscape evolves, these platforms will remain crucial in shaping the region's advertising spend and strategies.
Moreover, programmatic advertising, an automated approach that leverages algorithms to buy and place ads in real time, enhances the impact of display campaigns by optimizing ad placement according to user behavior and preferences. Additionally,
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Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific digital advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific digital advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Asia Pacific digital advertising market size, by country, 2018-2030 (US$M)
Asia Pacific Digital Advertising Market Outlook Share, 2024 & 2030 (US$M)
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