Latin America Bar Soap Market Size & Outlook, 2022-2030

The bar soap market in Latin America is expected to reach a projected revenue of US$ 3,570.0 million by 2030. A compound annual growth rate of 4.4% is expected of Latin America bar soap market from 2023 to 2030.
Revenue, 2022 (US$M)
$2,522.6
Forecast, 2030 (US$M)
$3,570.0
CAGR, 2023 - 2030
4.4%
Report Coverage
Latin America

Latin America bar soap market highlights

  • The Latin America bar soap market generated a revenue of USD 2,522.6 million in 2022.
  • The market is expected to grow at a CAGR of 4.4% from 2023 to 2030.
  • In terms of segment, synthetic was the largest revenue generating type in 2022.
  • Organic is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Brazil is expected to register the highest CAGR from 2023 to 2030.


Latin America data book summary

Market revenue in 2022USD 2,522.6 million
Market revenue in 2030USD 3,570.0 million
Growth rate4.4% (CAGR from 2022 to 2030)
Largest segmentSynthetic
Fastest growing segmentOrganic
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOrganic, Synthetic
Key market players worldwideUnilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's


Other key industry trends

  • In terms of revenue, Latin America region accounted for 8.4% of the global bar soap market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 18,427.6 million by 2030.

Synthetic was the largest segment with a revenue share of 92.29% in 2022. Horizon Databook has segmented the Latin America bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.


Bar soap's popularity in Central and South America can be attributed to multiple factors. The region's warm climate and tropical conditions lead to a greater need for regular hygiene, making bar soap a practical choice. Additionally, its affordability and widespread availability compared to liquid soap options makes it a preferred option for many consumers.

The region's demand for all-natural, safe, and clean formulations in products and soaps is driven by consumers' growing awareness and preference for eco-friendly and health-conscious options. They seek products that align with their desire for sustainable and responsible choices, promoting a healthier lifestyle and supporting the environment.

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Bar Soap Market Companies

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Latin America bar soap market size, by country, 2017-2030 (US$M)

Latin America Bar Soap Market Outlook Share, 2022 & 2030 (US$M)

Latin America bar soap market size, by country, 2017-2030 (US$M)

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