North America Bar Soap Market Size & Outlook, 2022-2030

The bar soap market in North America is expected to reach a projected revenue of US$ 8,843.0 million by 2030. A compound annual growth rate of 3.9% is expected of North America bar soap market from 2023 to 2030.
Revenue, 2022 (US$M)
$6,510.8
Forecast, 2030 (US$M)
$8,843.0
CAGR, 2023 - 2030
3.9%
Report Coverage
North America

North America bar soap market highlights

  • The North America bar soap market generated a revenue of USD 6,510.8 million in 2022.
  • The market is expected to grow at a CAGR of 3.9% from 2023 to 2030.
  • In terms of segment, synthetic was the largest revenue generating type in 2022.
  • Organic is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 6,510.8 million
Market revenue in 2030USD 8,843.0 million
Growth rate3.9% (CAGR from 2022 to 2030)
Largest segmentSynthetic
Fastest growing segmentOrganic
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOrganic, Synthetic
Key market players worldwideUnilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's


Other key industry trends

  • In terms of revenue, North America region accounted for 21.6% of the global bar soap market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 18,427.6 million by 2030.

Synthetic was the largest segment with a revenue share of 90.78% in 2022. Horizon Databook has segmented the North America bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.


Personal care and hygiene products like bar soaps continue to be popular across North America and the demand for these products is likely to remain relatively stable throughout the forecast period. Key factors driving the bar soap market in the region include the growth of the personal care industry, the widespread adoption of e-commerce because of its convenience and accessibility, and increasing expenditure on premium personal care and grooming products.

Rising consumer knowledge about the benefits of natural and organic bar soaps compared to synthetic ones is a major trend in the North American market. Conventional soaps contain numerous chemicals that can be harmful to humans and the environment.

Consumers in the region prefer purchasing beauty, cosmetics, and personal care/hygiene products like bar soaps from prominent e-commerce companies like Amazon, Sephora USA, Inc., Ulta Beauty, Inc., and Birch box as these online platforms offer the convenience of free home delivery and easy return policies.

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Bar Soap Market Companies

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North America bar soap market size, by country, 2017-2030 (US$M)

North America Bar Soap Market Outlook Share, 2022 & 2030 (US$M)

North America bar soap market size, by country, 2017-2030 (US$M)

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