Market revenue in 2022 | USD 6,510.8 million |
Market revenue in 2030 | USD 8,843.0 million |
Growth rate | 3.9% (CAGR from 2022 to 2030) |
Largest segment | Synthetic |
Fastest growing segment | Organic |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Organic, Synthetic |
Key market players worldwide | Unilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's |
Synthetic was the largest segment with a revenue share of 90.78% in 2022. Horizon Databook has segmented the North America bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.
Personal care and hygiene products like bar soaps continue to be popular across North America and the demand for these products is likely to remain relatively stable throughout the forecast period. Key factors driving the bar soap market in the region include the growth of the personal care industry, the widespread adoption of e-commerce because of its convenience and accessibility, and increasing expenditure on premium personal care and grooming products.
Rising consumer knowledge about the benefits of natural and organic bar soaps compared to synthetic ones is a major trend in the North American market. Conventional soaps contain numerous chemicals that can be harmful to humans and the environment.
Consumers in the region prefer purchasing beauty, cosmetics, and personal care/hygiene products like bar soaps from prominent e-commerce companies like Amazon, Sephora USA, Inc., Ulta Beauty, Inc., and Birch box as these online platforms offer the convenience of free home delivery and easy return policies.
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