Market revenue in 2022 | USD 7,365.6 million |
Market revenue in 2030 | USD 9,709.6 million |
Growth rate | 3.5% (CAGR from 2022 to 2030) |
Largest segment | Synthetic |
Fastest growing segment | Organic |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Organic, Synthetic |
Key market players worldwide | Unilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's |
Synthetic was the largest segment with a revenue share of 91.52% in 2022. Horizon Databook has segmented the Europe bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.
The COVID-19 pandemic led to an increased emphasis on health and hygiene across Europe. According to a study conducted by GSK Consumer Healthcare and IPSOS in July 2020, this shift has led to a heightened emphasis on personal health among Europeans.
Key findings from the research, which surveyed 4,400 participants aged between 16 and 75 years in Germany, Italy, Spain, and the U.K., highlight increased health consciousness among individuals. The COVID-19 pandemic prompted 65% of individuals in the four countries to incorporate health considerations into their day-to-day decision-making.
Growing consumer concerns about health and hygiene have driven the demand for organic bar soaps. Consumers are becoming increasingly aware of the environment and the social and ethical consequences of consumption and production. In addition to organic bath and beauty products, Europeans seek eco-friendly packaging.
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