Europe Bar Soap Market Size & Outlook, 2022-2030

The bar soap market in Europe is expected to reach a projected revenue of US$ 9,709.6 million by 2030. A compound annual growth rate of 3.5% is expected of Europe bar soap market from 2023 to 2030.
Revenue, 2022 (US$M)
$7,365.6
Forecast, 2030 (US$M)
$9,709.6
CAGR, 2023 - 2030
3.5%
Report Coverage
Europe

Europe bar soap market highlights

  • The Europe bar soap market generated a revenue of USD 7,365.6 million in 2022.
  • The market is expected to grow at a CAGR of 3.5% from 2023 to 2030.
  • In terms of segment, synthetic was the largest revenue generating type in 2022.
  • Organic is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, France is expected to register the highest CAGR from 2023 to 2030.


Europe data book summary

Market revenue in 2022USD 7,365.6 million
Market revenue in 2030USD 9,709.6 million
Growth rate3.5% (CAGR from 2022 to 2030)
Largest segmentSynthetic
Fastest growing segmentOrganic
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationOrganic, Synthetic
Key market players worldwideUnilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's


Other key industry trends

  • In terms of revenue, Europe region accounted for 24.4% of the global bar soap market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 18,427.6 million by 2030.

Synthetic was the largest segment with a revenue share of 91.52% in 2022. Horizon Databook has segmented the Europe bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.


The COVID-19 pandemic led to an increased emphasis on health and hygiene across Europe. According to a study conducted by GSK Consumer Healthcare and IPSOS in July 2020, this shift has led to a heightened emphasis on personal health among Europeans.

Key findings from the research, which surveyed 4,400 participants aged between 16 and 75 years in Germany, Italy, Spain, and the U.K., highlight increased health consciousness among individuals. The COVID-19 pandemic prompted 65% of individuals in the four countries to incorporate health considerations into their day-to-day decision-making.

Growing consumer concerns about health and hygiene have driven the demand for organic bar soaps. Consumers are becoming increasingly aware of the environment and the social and ethical consequences of consumption and production. In addition to organic bath and beauty products, Europeans seek eco-friendly packaging.

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Bar Soap Market Companies

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Europe bar soap market size, by country, 2017-2030 (US$M)

Europe Bar Soap Market Outlook Share, 2022 & 2030 (US$M)

Europe bar soap market size, by country, 2017-2030 (US$M)

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