Market revenue in 2022 | USD 12,020.6 million |
Market revenue in 2030 | USD 18,427.6 million |
Growth rate | 5.5% (CAGR from 2022 to 2030) |
Largest segment | Synthetic |
Fastest growing segment | Organic |
Historical data covered | 2017 - 2021 |
Base year for estimation | 2022 |
Forecast period covered | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Organic, Synthetic |
Key market players worldwide | Unilever PLC, Natura &Co Holding SA ADR, Johnson & Johnson, Colgate-Palmolive Co, Lush Retail Environments, Ethique, Chagrin Valley Soap & Salve, Galderma, Dr. Bronner's |
Synthetic was the largest segment with a revenue share of 92.73% in 2022. Horizon Databook has segmented the Asia Pacific bar soap market based on organic, synthetic covering the revenue growth of each sub-segment from 2017 to 2030.
With growing global environmental consciousness, many consumers in Asia seek sustainable and ecofriendly alternatives. As a result, beauty brands across the region are incorporating a wide range of natural ingredients in bar soaps, like green tea, ginseng, rice, aloe vera, and various botanical extracts to cater to the demand for more sustainable and holistic beauty options.
For example, Unilever’s Indian headquarters is involved in formulating beauty products that consist of natural ingredients. Also, L’Oreal is engaged in its L’Oreal Innovation Runway, allowing beauty industry start-ups a platform to create sustainable and environmentally friendly products.
Formulations like apple cider vinegar, onion seed oil, and other Ayurvedic options have created a demand for natural alternatives over synthetic ones. Also, bar soap companies are providing handcrafted bar soaps in different quantities to gain a wider consumer base.
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