Global Meal Kit Delivery Services Market Size & Outlook
Global meal kit delivery services market, 2017-2030 (US$M)
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Global meal kit delivery services market highlights
- The global meal kit delivery services market generated a revenue of USD 26,290.8 million in 2023 and is expected to reach USD 64,265.5 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 13.6% by 2030.
- In terms of segment, cook & eat accounted for a revenue of USD 15,961.8 million in 2023.
- Heat & Eat is the most lucrative offering segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 26,290.8 million |
| Market revenue in 2030 | USD 64,265.5 million |
| Growth rate | 13.6% (CAGR from 2023 to 2030) |
| Largest segment | Cook & eat |
| Fastest growing segment | Heat & Eat |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Heat & Eat, Cook & Eat |
Other key industry trends
- In terms of revenue, the North America accounted for 45.8% of the global meal kit delivery services market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 23,711.4 million by 2030.
Cook & eat was the largest segment with a revenue share of 60.71% in 2023. Horizon Databook has segmented the Global meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.
Dining in is becoming more popular than dining out. Boomers as well as millennials increasingly prefer staying at home and cooking or ordering in rather than spending money at restaurants. Consumers are also making fewer visits to restaurants and are opting to stay at home. One of the key factors contributing to this shift is the attitudes and behaviors of the two largest generational groups & boomers and millennials.
While millennials have surpassed baby boomers in number, boomers remain a large population and their behaviors have a significant influence on the marketplace that caters to cooking at home. Millennials, who have seen multiple recessions and bear numerous debts, prefer saving money by cooking at home. The demand for gourmet and luxurious food has led to an increased demand for meal kit delivery services at the same time that restaurant visits tapered off.
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Meal Kit Delivery Services Market Scope
Meal Kit Delivery Services Market Companies
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Global meal kit delivery services market size, by regions, 2017-2030 (US$M)
Top 10 countries: Meal kit delivery services market size, 2023 (US$M)
Global meal kit delivery services market share, by offering, 2023 & 2030 (%, US$M)
Meal kit delivery services market: Opportunity assessment by country
Global meal kit delivery services market, by region, 2023 (US$M)
| Offering | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 2,270.2 | 3,028.5 | 3,779.6 | 5,123.8 | 7,035.2 | 9,449.5 | 12,033.8 | 14,965.4 | 17,866.2 | 20,440.0 | 22,774.0 | 24,920.6 | 26,773.1 | 28,362.9 | 13.0% |
| Europe | 1,018.0 | 1,364.3 | 1,710.6 | 2,700.7 | 3,726.8 | 5,031.0 | 6,439.4 | 8,048.9 | 9,658.3 | 11,106.6 | 12,438.9 | 13,682.3 | 14,776.2 | 15,736.0 | 13.6% |
| Asia Pacific | 787.3 | 1,070.3 | 1,361.0 | 2,111.3 | 2,951.6 | 4,036.1 | 5,231.9 | 6,622.0 | 8,045.0 | 9,365.1 | 10,615.9 | 11,817.2 | 12,913.4 | 13,913.5 | 15.0% |
| Latin America | 333.2 | 445.1 | 556.2 | 803.7 | 1,105.3 | 1,487.1 | 1,896.9 | 2,362.9 | 2,825.6 | 3,238.1 | 3,614.0 | 3,961.4 | 4,263.2 | 4,524.3 | 13.2% |
| MEA | 115.8 | 155.9 | 196.2 | 285.6 | 395.6 | 536.1 | 688.8 | 864.3 | 1,041.1 | 1,201.8 | 1,351.1 | 1,491.8 | 1,617.2 | 1,728.7 | 14.1% |
| Overall | 4,524.5 | 6,064.0 | 7,603.5 | 11,025.1 | 15,214.6 | 20,539.7 | 26,290.8 | 32,863.6 | 39,436.2 | 45,351.7 | 50,793.9 | 55,873.3 | 60,343.1 | 64,265.5 | 13.6% |
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