Market revenue in 2023 | USD 12,033.8 million |
Market revenue in 2030 | USD 28,362.9 million |
Growth rate | 13% (CAGR from 2023 to 2030) |
Largest segment | Cook & eat |
Fastest growing segment | Heat & Eat |
Historical data covered | 2017 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Heat & Eat, Cook & Eat |
Key market players worldwide | Nestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot |
Cook & eat was the largest segment with a revenue share of 61.14% in 2023. Horizon Databook has segmented the North America meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.
The foodservice industry in the U.S. and Canada has been witnessing considerable growth in the recent past. A large number of consumers purchase meal kits in the region to save their time and effort. Meal kits have become a healthier and inexpensive alternative to pre-cooked food items available in retail stores or restaurants.
Furthermore, companies such as Blue Apron and Sun Basket have witnessed a sharp increase in product demand during the COVID-19 outbreak, as consumers feel it is safer to eat home-cooked food.
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