Market revenue in 2023 | USD 995.6 million |
Market revenue in 2030 | USD 2,521.1 million |
Growth rate | 14.2% (CAGR from 2023 to 2030) |
Largest segment | Cook & eat |
Fastest growing segment | Heat & Eat |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Heat & Eat, Cook & Eat |
Key market players worldwide | Nestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot |
Cook & eat was the largest segment with a revenue share of 59.1% in 2023. Horizon Databook has segmented the Japan meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.
According to the Japanese newspaper The Nikkei, the COVID-19 pandemic has presented a significant opportunity for meal kit delivery services in Japan. Meal kit delivery companies are offering heavy discounts and free deliveries to their customers in order to gain maximum customer penetration in the country.
For instance, in April 2020, Didi Chuxing, a Chinese company, launched its meal kit delivery services in Osaka. The company has been offering its services with a 50% discount in order to reach maximum customers.
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