Japan Meal Kit Delivery Services Market Size & Outlook

The meal kit delivery services market in Japan is expected to reach a projected revenue of US$ 2,521.1 million by 2030. A compound annual growth rate of 14.2% is expected of Japan meal kit delivery services market from 2024 to 2030.
Revenue, 2023 (US$M)
$995.6
Forecast, 2030 (US$M)
$2,521.1
CAGR, 2024 - 2030
14.2%
Report Coverage
Japan

Japan meal kit delivery services market highlights

  • The Japan meal kit delivery services market generated a revenue of USD 995.6 million in 2023 and is expected to reach USD 2,521.1 million by 2030.
  • The Japan market is expected to grow at a CAGR of 14.2% from 2024 to 2030.
  • In terms of segment, cook & eat was the largest revenue generating offering in 2023.
  • Heat & Eat is the most lucrative offering segment registering the fastest growth during the forecast period.


Meal kit delivery services market data book summary

Market revenue in 2023USD 995.6 million
Market revenue in 2030USD 2,521.1 million
Growth rate14.2% (CAGR from 2023 to 2030)
Largest segmentCook & eat
Fastest growing segmentHeat & Eat
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHeat & Eat, Cook & Eat
Key market players worldwideNestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot


Other key industry trends

  • In terms of revenue, Japan accounted for 3.8% of the global meal kit delivery services market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China meal kit delivery services market is projected to lead the regional market in terms of revenue in 2030.
  • China is the fastest growing regional market in Asia Pacific and is projected to reach USD 4,869.7 million by 2030.

Cook & eat was the largest segment with a revenue share of 59.1% in 2023. Horizon Databook has segmented the Japan meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.


According to the Japanese newspaper The Nikkei, the COVID-19 pandemic has presented a significant opportunity for meal kit delivery services in Japan. Meal kit delivery companies are offering heavy discounts and free deliveries to their customers in order to gain maximum customer penetration in the country.

For instance, in April 2020, Didi Chuxing, a Chinese company, launched its meal kit delivery services in Osaka. The company has been offering its services with a 50% discount in order to reach maximum customers.

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Meal Kit Delivery Services Market Scope

Meal Kit Delivery Services Market Companies

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Japan meal kit delivery services market size, by offering, 2017-2030 (US$M)

Japan Meal Kit Delivery Services Market Outlook Share, 2023 & 2030 (US$M)

Japan meal kit delivery services market size, by offering, 2017-2030 (US$M)

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