Middle East & Africa Meal Kit Delivery Services Market Size & Outlook
Middle East & Africa meal kit delivery services market, 2017-2030 (US$M)
Related Markets
MEA meal kit delivery services market highlights
- The MEA meal kit delivery services market generated a revenue of USD 688.8 million in 2023.
- The market is expected to grow at a CAGR of 14% from 2024 to 2030.
- In terms of segment, cook & eat was the largest revenue generating offering in 2023.
- Heat & Eat is the most lucrative offering segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2023 | USD 688.8 million |
| Market revenue in 2030 | USD 1,728.7 million |
| Growth rate | 14% (CAGR from 2023 to 2030) |
| Largest segment | Cook & eat |
| Fastest growing segment | Heat & Eat |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Heat & Eat, Cook & Eat |
| Key market players worldwide | Nestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot |
Other key industry trends
- In terms of revenue, MEA region accounted for 2.6% of the global meal kit delivery services market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 13,913.5 million by 2030.
Cook & eat was the largest segment with a revenue share of 59.51% in 2023. Horizon Databook has segmented the Middle East & Africa meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.
Consumers in the Middle East, especially in UAE, have been opting for healthy and convenient homemade meals in the recent past. Companies such as Spinneys FOOD have also been witnessing a significant surge in demand during the ongoing coronavirus pandemic as consumers’ preference shifts from eating out to cooking at home.
The hectic lifestyles of people leave little time for grocery shopping and cooking from scratch, driving the market in South Africa. Since 2016, the adoption of meal kit services such as Daily Dish and U Cook has increased significantly in the country. For instance, U Cook’s monthly orders increased from 21 in 2015 to 100,000 in 2018.
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Meal Kit Delivery Services Market Scope
Meal Kit Delivery Services Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa Meal Kit Delivery Services Market Outlook Share, 2023 & 2030 (US$M)
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