Middle East & Africa Meal Kit Delivery Services Market Size & Outlook

The meal kit delivery services market in Middle East & Africa is expected to reach a projected revenue of US$ 1,728.7 million by 2030. A compound annual growth rate of 14% is expected of Middle East & Africa meal kit delivery services market from 2024 to 2030.
Revenue, 2023 (US$M)
$688.8
Forecast, 2030 (US$M)
$1,728.7
CAGR, 2024 - 2030
14%
Report Coverage
Middle East & Africa

MEA meal kit delivery services market highlights

  • The MEA meal kit delivery services market generated a revenue of USD 688.8 million in 2023.
  • The market is expected to grow at a CAGR of 14% from 2024 to 2030.
  • In terms of segment, cook & eat was the largest revenue generating offering in 2023.
  • Heat & Eat is the most lucrative offering segment registering the fastest growth during the forecast period.


MEA data book summary

Market revenue in 2023USD 688.8 million
Market revenue in 2030USD 1,728.7 million
Growth rate14% (CAGR from 2023 to 2030)
Largest segmentCook & eat
Fastest growing segmentHeat & Eat
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHeat & Eat, Cook & Eat
Key market players worldwideNestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.6% of the global meal kit delivery services market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 13,913.5 million by 2030.

Cook & eat was the largest segment with a revenue share of 59.51% in 2023. Horizon Databook has segmented the Middle East & Africa meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.


Consumers in the Middle East, especially in UAE, have been opting for healthy and convenient homemade meals in the recent past. Companies such as Spinneys FOOD have also been witnessing a significant surge in demand during the ongoing coronavirus pandemic as consumers’ preference shifts from eating out to cooking at home.

The hectic lifestyles of people leave little time for grocery shopping and cooking from scratch, driving the market in South Africa. Since 2016, the adoption of meal kit services such as Daily Dish and U Cook has increased significantly in the country. For instance, U Cook’s monthly orders increased from 21 in 2015 to 100,000 in 2018.

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Meal Kit Delivery Services Market Scope

Meal Kit Delivery Services Market Companies

Name Profile # Employees HQ Website

Middle East & Africa meal kit delivery services market

Middle East & Africa Meal Kit Delivery Services Market Outlook Share, 2023 & 2030 (US$M)

Middle East & Africa meal kit delivery services market

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