Market revenue in 2023 | USD 516.3 million |
Market revenue in 2030 | USD 1,395.5 million |
Growth rate | 15.3% (CAGR from 2023 to 2030) |
Largest segment | Cook & eat |
Fastest growing segment | Heat & Eat |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Heat & Eat, Cook & Eat |
Key market players worldwide | Nestle SA, HelloFresh SE Bearer Shares, Blue Apron, SunBasket, Home Chef, Gobble, Marley Spoon, The Purple Carrot, Fresh n' Lean, Hungryroot |
Cook & eat was the largest segment with a revenue share of 57.29% in 2023. Horizon Databook has segmented the Mexico meal kit delivery services market based on heat & eat, cook & eat covering the revenue growth of each sub-segment from 2017 to 2030.
Meal kit delivery services are mainly employed by working professionals that have less time to cook meals and those who spend most of the time outside the house. Most companies have been focusing on offering healthy meals designed by chefs along with customization options. Furthermore, companies are focusing on innovative ways to increase the interest of people in meal kits.
For instance, in March 2018, Blue Apron partnered with Airbnb Experiences to offer culinary experience to its customers, where customers learned to make a meal inspired by local Airbnb host.
It was available from April 16 to May 21, 2018 in cities including Paris, Florence, Mexico, Buenos Aires, Tokyo, and Shanghai. In Mexico, Chicken Tinga Tostadas with Avocado & Refried Beans was taught by Airbnb host Alberto Estua and Jorge Fitz.
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