U.S. Hand Sanitizer Market Size & Outlook, 2023-2030

The hand sanitizer market in the United States is expected to reach a projected revenue of US$ 1,807.7 million by 2030. A compound annual growth rate of 5.8% is expected of the United States hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,221.0
Forecast, 2030 (US$M)
$1,807.7
CAGR, 2024 - 2030
5.8%
Report Coverage
U.S.

U.S. hand sanitizer market highlights

  • The U.S. hand sanitizer market generated a revenue of USD 1,221.0 million in 2023 and is expected to reach USD 1,807.7 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.8% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.


Hand sanitizer market data book summary

Market revenue in 2023USD 1,221.0 million
Market revenue in 2030USD 1,807.7 million
Growth rate5.8% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, U.S. accounted for 17.3% of the global hand sanitizer market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. hand sanitizer market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 1,807.7 million by 2030.

Gel was the largest segment with a revenue share of 49.62% in 2023. Horizon Databook has segmented the U.S. hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.


The growth of the U.S. hand sanitizer market is attributed to the growing consumer awareness regarding personal hygiene and safety. The nation has witnessed several public health epidemics, such as SARS, H5N1 Avian influenza, COVID-19, and swine flu since 2000.

These epidemics have had a significant impact on the demand for hand sanitizers in the country. The product demand witnessed a surge as health organizations and governments advised the use of hand sanitizer to reduce the spread of the viruses.

Producers of sanitizers, including GOJO Industries, Inc., ramped up their production capacity to meet the demand. The sales of sanitizers increased by 73% in the U.S. during the four weeks until February 22, 2020.

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Hand Sanitizer Market Companies

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U.S. hand sanitizer market size, by product, 2017-2030 (US$M)

U.S. Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)

U.S. hand sanitizer market size, by product, 2017-2030 (US$M)

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