U.S. Hand Sanitizer Market Size & Outlook, 2023-2030
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U.S. hand sanitizer market highlights
- The U.S. hand sanitizer market generated a revenue of USD 1,221.0 million in 2023 and is expected to reach USD 1,807.7 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.8% from 2024 to 2030.
- In terms of segment, gel was the largest revenue generating product in 2023.
- Foam is the most lucrative product segment registering the fastest growth during the forecast period.
Hand sanitizer market data book summary
| Market revenue in 2023 | USD 1,221.0 million |
| Market revenue in 2030 | USD 1,807.7 million |
| Growth rate | 5.8% (CAGR from 2023 to 2030) |
| Largest segment | Gel |
| Fastest growing segment | Foam |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Gel, Foam, Liquid |
| Key market players worldwide | Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc. |
Other key industry trends
- In terms of revenue, U.S. accounted for 17.3% of the global hand sanitizer market in 2023.
- Country-wise, China is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. hand sanitizer market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 1,807.7 million by 2030.
Gel was the largest segment with a revenue share of 49.62% in 2023. Horizon Databook has segmented the U.S. hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.
The growth of the U.S. hand sanitizer market is attributed to the growing consumer awareness regarding personal hygiene and safety. The nation has witnessed several public health epidemics, such as SARS, H5N1 Avian influenza, COVID-19, and swine flu since 2000.
These epidemics have had a significant impact on the demand for hand sanitizers in the country. The product demand witnessed a surge as health organizations and governments advised the use of hand sanitizer to reduce the spread of the viruses.
Producers of sanitizers, including GOJO Industries, Inc., ramped up their production capacity to meet the demand. The sales of sanitizers increased by 73% in the U.S. during the four weeks until February 22, 2020.
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Hand Sanitizer Market Scope
Hand Sanitizer Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Best Sanitizers, Inc. | View profile | 11-50 | Penn Valley, California, United States, North America | http://bestsanitizers.com |
| Vi-Jon | View profile | 1001-5000 | St Louis, Missouri, United States, North America | https://www.vijon.com |
| GOJO Industries | View profile | 1001-5000 | Akron, Ohio, United States, North America | http://www.gojo.com |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| The Himalaya Drug Company | View profile | 5001-10000 | Bangalore, Karnataka, India, Asia | http://www.himalayawellness.com |
| Henkel AG & Co KGaA | View profile | 48000 | Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 | https://www.henkel.com |
| Unilever PLC | View profile | 128377 | 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY | https://www.unilever.com |
| Sanofi SA | View profile | 87994 | 46, avenue de la Grande Armée, Paris, France, 75017 | https://www.sanofi.com |
| Procter & Gamble Co | View profile | 107000 | One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 | https://www.pginvestor.com |
U.S. hand sanitizer market size, by distribution channel, 2017-2030 (US$M)
U.S. Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)
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