Japan Hand Sanitizer Market Size & Outlook, 2023-2030

The hand sanitizer market in Japan is expected to reach a projected revenue of US$ 324.1 million by 2030. A compound annual growth rate of 7.4% is expected of Japan hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$196.7
Forecast, 2030 (US$M)
$324.1
CAGR, 2024 - 2030
7.4%
Report Coverage
Japan

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Japan hand sanitizer market, 2017-2030 (US$M)

Japan hand sanitizer market, 2017-2030 (US$M)

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Japan hand sanitizer market highlights

  • The Japan hand sanitizer market generated a revenue of USD 196.7 million in 2023 and is expected to reach USD 324.1 million by 2030.
  • The Japan market is expected to grow at a CAGR of 7.4% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.


Hand sanitizer market data book summary

Market revenue in 2023USD 196.7 million
Market revenue in 2030USD 324.1 million
Growth rate7.4% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, Japan accounted for 2.8% of the global hand sanitizer market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China hand sanitizer market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 324.1 million by 2030.

Gel was the largest segment with a revenue share of 46.01% in 2023. Horizon Databook has segmented the Japan hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.


Rising awareness among consumers regarding personal health and hygiene emerged as one of the major drivers in the market. In addition, consumer demand for hand sanitizers has increased with growing focus on hand hygiene and care products.

Efforts by the government and companies from various end-use industries to increase awareness on hand hygiene has also benefited the hand sanitizer market in Japan. In October 2021, the U.K.’s Foreign, Commonwealth and Development Office (FCDO), German development bank Kreditanstalt für Wiederaufbau (KfW), UNICEF, and the Government of Japan worked together with graduate students from the University of Karbala to produce hand sanitizers.

The forces joined to cater to the rising demand for hand sanitizer and provide technical guidance to students to scale-up sanitizer manufacturing while adhering to quality-assurance standards.

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Hand Sanitizer Market Companies

Name Profile # Employees HQ Website
Best Sanitizers, Inc. View profile 11-50 Penn Valley, California, United States, North America http://bestsanitizers.com
Vi-Jon View profile 1001-5000 St Louis, Missouri, United States, North America https://www.vijon.com
GOJO Industries View profile 1001-5000 Akron, Ohio, United States, North America http://www.gojo.com
Reckitt Benckiser Group PLC View profile 40000 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH https://www.reckitt.com
The Himalaya Drug Company View profile 5001-10000 Bangalore, Karnataka, India, Asia http://www.himalayawellness.com
Henkel AG & Co KGaA View profile 48000 Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 https://www.henkel.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Sanofi SA View profile 87994 46, avenue de la Grande Armée, Paris, France, 75017 https://www.sanofi.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com

Japan hand sanitizer market size, by product, 2017-2030 (US$M)

Japan Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)

Japan hand sanitizer market size, by product, 2017-2030 (US$M)

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