Market revenue in 2023 | USD 196.7 million |
Market revenue in 2030 | USD 324.1 million |
Growth rate | 7.4% (CAGR from 2023 to 2030) |
Largest segment | Gel |
Fastest growing segment | Foam |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Gel, Foam, Liquid |
Key market players worldwide | Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc. |
Gel was the largest segment with a revenue share of 46.01% in 2023. Horizon Databook has segmented the Japan hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.
Rising awareness among consumers regarding personal health and hygiene emerged as one of the major drivers in the market. In addition, consumer demand for hand sanitizers has increased with growing focus on hand hygiene and care products.
Efforts by the government and companies from various end-use industries to increase awareness on hand hygiene has also benefited the hand sanitizer market in Japan. In October 2021, the U.K.’s Foreign, Commonwealth and Development Office (FCDO), German development bank Kreditanstalt für Wiederaufbau (KfW), UNICEF, and the Government of Japan worked together with graduate students from the University of Karbala to produce hand sanitizers.
The forces joined to cater to the rising demand for hand sanitizer and provide technical guidance to students to scale-up sanitizer manufacturing while adhering to quality-assurance standards.
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