Market revenue in 2023 | USD 174.1 million |
Market revenue in 2030 | USD 279.1 million |
Growth rate | 7% (CAGR from 2023 to 2030) |
Largest segment | Gel |
Fastest growing segment | Foam |
Historical data | 2017 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Gel, Foam, Liquid |
Key market players worldwide | Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc. |
Gel was the largest segment with a revenue share of 48.02% in 2023. Horizon Databook has segmented the Italy hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.
Shifts in consumer lifestyles, including increased travel, urbanization, and busier schedules, have further fueled the demand for hand sanitizers. With more people commuting daily and engaging in social activities, there is a higher likelihood of exposure to germs.
Hand sanitizers provide a quick and effective way to maintain hygiene standards amidst these dynamic lifestyles, driving their adoption across diverse consumer segments. Advancements in hand sanitizer formulations have played a crucial role in expanding the market in Italy.
Manufacturers have responded to consumer demand by developing products that not only effectively eliminate germs but also provide additional benefits such as skin hydration and soothing properties. The introduction of eco-friendly and organic hand sanitizers has also resonated well with environmentally conscious consumers seeking sustainable hygiene solutions.
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