Italy Hand Sanitizer Market Size & Outlook, 2023-2030

The hand sanitizer market in Italy is expected to reach a projected revenue of US$ 279.1 million by 2030. A compound annual growth rate of 7% is expected of Italy hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$174.1
Forecast, 2030 (US$M)
$279.1
CAGR, 2024 - 2030
7%
Report Coverage
Italy

Italy hand sanitizer market highlights

  • The Italy hand sanitizer market generated a revenue of USD 174.1 million in 2023 and is expected to reach USD 279.1 million by 2030.
  • The Italy market is expected to grow at a CAGR of 7% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.


Hand sanitizer market data book summary

Market revenue in 2023USD 174.1 million
Market revenue in 2030USD 279.1 million
Growth rate7% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data2017 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, Italy accounted for 2.5% of the global hand sanitizer market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In Europe, Germany hand sanitizer market is projected to lead the regional market in terms of revenue in 2030.
  • Italy is the fastest growing regional market in Europe and is projected to reach USD 279.1 million by 2030.

Gel was the largest segment with a revenue share of 48.02% in 2023. Horizon Databook has segmented the Italy hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.


Shifts in consumer lifestyles, including increased travel, urbanization, and busier schedules, have further fueled the demand for hand sanitizers. With more people commuting daily and engaging in social activities, there is a higher likelihood of exposure to germs.

Hand sanitizers provide a quick and effective way to maintain hygiene standards amidst these dynamic lifestyles, driving their adoption across diverse consumer segments. Advancements in hand sanitizer formulations have played a crucial role in expanding the market in Italy.

Manufacturers have responded to consumer demand by developing products that not only effectively eliminate germs but also provide additional benefits such as skin hydration and soothing properties. The introduction of eco-friendly and organic hand sanitizers has also resonated well with environmentally conscious consumers seeking sustainable hygiene solutions.

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Hand Sanitizer Market Companies

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Italy hand sanitizer market size, by product, 2017-2030 (US$M)

Italy Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)

Italy hand sanitizer market size, by product, 2017-2030 (US$M)

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