India Hand Sanitizer Market Size & Outlook, 2023-2030

Gel was the largest segment with a revenue share of 46.56% in 2023. Horizon Databook has segmented the India hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.

Growing consumer consciousness about personal care and hygiene is a major driver of the hand sanitizer market in India. The increased spending power, rising disposable incomes, and a heightened focus on health in urban areas since the COVID-19 crisis have significantly boosted the demand for hand sanitizers. The expansion of the hand sanitizer market in India can also be credited to robust marketing efforts and substantial endorsements by leading brands, further propelling the market.

During the pandemic, companies from various sectors across India launched hand sanitizer products to cater to the growing demand among consumers. For instance, in May 2020, Dukes India—a leading player in the baked items and confectionary industry, launched Hand Safe hand sanitizers to help combat the COVID-19 virus and fill the gap created by a supply shortage. The economical product was distributed in cities and small towns across the country.