North America Hand Sanitizer Market Size & Outlook
North America hand sanitizer market, 2017-2030 (US$M)
Related Markets
North America hand sanitizer market highlights
- The North America hand sanitizer market generated a revenue of USD 1,545.6 million in 2023.
- The market is expected to grow at a CAGR of 5.9% from 2024 to 2030.
- In terms of segment, gel was the largest revenue generating product in 2023.
- Foam is the most lucrative product segment registering the fastest growth during the forecast period.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 1,545.6 million |
| Market revenue in 2030 | USD 2,304.5 million |
| Growth rate | 5.9% (CAGR from 2023 to 2030) |
| Largest segment | Gel |
| Fastest growing segment | Foam |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Gel, Foam, Liquid |
| Key market players worldwide | Reckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc. |
Other key industry trends
- In terms of revenue, North America region accounted for 21.9% of the global hand sanitizer market in 2023.
- Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 4,625.1 million by 2030.
Gel was the largest segment with a revenue share of 49.56% in 2023. Horizon Databook has segmented the North America hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.
The North American hand sanitizer market is witnessing growth in innovations toward environmentally friendly products and product formulations using plant-based and natural ingredients. Major players like PURELL are responding by developing advanced formulations that balance efficacy with skin health and environmental responsibility.
This approach not only meets the rising consumer expectations for effective products but also highlights the industry's move toward sustainability. In March 2022, PURELL launched its new PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam, expanding its portfolio of effective and gentle hand hygiene solutions.
The Naturals Foam uses plant-based ethanol with 91% bio-based content, is certified by the USDA, and is available in recyclable bottles, emphasizing sustainability. The 2in1 Moisturizing Foam combines germ-killing efficacy with skin-nourishing ingredients like antioxidants and vitamins, ensuring users' hands remain soft and healthy.
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Hand Sanitizer Market Scope
Hand Sanitizer Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America hand sanitizer market size, by country, 2017-2030 (US$M)
North America Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)
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