Middle East & Africa Hand Sanitizer Market Size & Outlook

The hand sanitizer market in Middle East & Africa is expected to reach a projected revenue of US$ 257.0 million by 2030. A compound annual growth rate of 5.1% is expected of Middle East & Africa hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$181.7
Forecast, 2030 (US$M)
$257.0
CAGR, 2024 - 2030
5.1%
Report Coverage
Middle East & Africa

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Middle East & Africa hand sanitizer market, 2017-2030 (US$M)

Middle East & Africa hand sanitizer market, 2017-2030 (US$M)

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MEA hand sanitizer market highlights

  • The MEA hand sanitizer market generated a revenue of USD 181.7 million in 2023.
  • The market is expected to grow at a CAGR of 5.1% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 181.7 million
Market revenue in 2030USD 257.0 million
Growth rate5.1% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, MEA region accounted for 2.6% of the global hand sanitizer market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,625.1 million by 2030.

Gel was the largest segment with a revenue share of 44.08% in 2023. Horizon Databook has segmented the Middle East & Africa hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.


The demand for hand sanitizers rose due to the increasing prevalence of infectious and contagious diseases such as COVID-19, SARS, H1N1, and avian flu. The product was gaining popularity in the region allowing consumers to clean and disinfect their hands without using water.

The spread of coronavirus was more prominent in Middle Eastern countries such as Saudi Arabia, Qatar, UAE, and Iran, as compared to the African region. Therefore, the demand for hand sanitizers was higher in those countries.

Marss , a Saudi Arabia-based personal care company, reported the sale of around 100,000 bottles of hand sanitizers in a week in March 2020. The company extended its work schedule to meet the surge in product demand.

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Hand Sanitizer Market Companies

Name Profile # Employees HQ Website
Best Sanitizers, Inc. View profile 11-50 Penn Valley, California, United States, North America http://bestsanitizers.com
Vi-Jon View profile 1001-5000 St Louis, Missouri, United States, North America https://www.vijon.com
GOJO Industries View profile 1001-5000 Akron, Ohio, United States, North America http://www.gojo.com
Reckitt Benckiser Group PLC View profile 40000 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH https://www.reckitt.com
The Himalaya Drug Company View profile 5001-10000 Bangalore, Karnataka, India, Asia http://www.himalayawellness.com
Henkel AG & Co KGaA View profile 48000 Henkelstrasse 67, Duesseldorf, NW, Germany, 40589 https://www.henkel.com
Unilever PLC View profile 128377 100 Victoria Embankment, London, United Kingdom, EC4Y 0DY https://www.unilever.com
Sanofi SA View profile 87994 46, avenue de la Grande Armée, Paris, France, 75017 https://www.sanofi.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com

MEA hand sanitizer market size, by country, 2017-2030 (US$M)

Middle East & Africa Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)

MEA hand sanitizer market size, by country, 2017-2030 (US$M)

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