Europe Hand Sanitizer Market Size & Outlook, 2023-2030

The hand sanitizer market in Europe is expected to reach a projected revenue of US$ 2,715.4 million by 2030. A compound annual growth rate of 6.4% is expected of Europe hand sanitizer market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,753.7
Forecast, 2030 (US$M)
$2,715.4
CAGR, 2024 - 2030
6.4%
Report Coverage
Europe

Europe hand sanitizer market highlights

  • The Europe hand sanitizer market generated a revenue of USD 1,753.7 million in 2023.
  • The market is expected to grow at a CAGR of 6.4% from 2024 to 2030.
  • In terms of segment, gel was the largest revenue generating product in 2023.
  • Foam is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Italy is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 1,753.7 million
Market revenue in 2030USD 2,715.4 million
Growth rate6.4% (CAGR from 2023 to 2030)
Largest segmentGel
Fastest growing segmentFoam
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationGel, Foam, Liquid
Key market players worldwideReckitt Benckiser Group PLC, The Himalaya Drug Company, Procter & Gamble Co, GOJO Industries, Henkel AG & Co KGaA, Unilever PLC, Sanofi SA, Vi-Jon, Best Sanitizers, Inc.


Other key industry trends

  • In terms of revenue, Europe region accounted for 24.9% of the global hand sanitizer market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 4,625.1 million by 2030.

Gel was the largest segment with a revenue share of 47.86% in 2023. Horizon Databook has segmented the Europe hand sanitizer market based on gel, foam, liquid covering the revenue growth of each sub-segment from 2017 to 2030.


The Europe hand sanitizer market is expanding significantly due to the rising demand for health and wellness products, spurred by the sudden outbreak of coronavirus disease. The evolving consumer preferences towards convenient hygiene solutions are also contributing to this growth. Consequently, there is an increased demand for disinfection products such as hand sanitizers, which play a crucial role in preventing the spread of infections.

Moreover, the convenience of using hand sanitizers over traditional hand washes has significantly attracted a large number of consumers, leading to a notable rise in the sales of gel-type sanitizers. The COVID-19 pandemic significantly influenced consumer behavior, prompting individuals to adopt more rigorous personal hygiene practices, particularly concerning hand hygiene.

According to World meter, as of April 2024, over 253 million people in the region had contracted the virus, resulting in nearly 2.10 million deaths. France, Germany, and Italy were among the hardest-hit countries, with a combined cases over 105 million. This alarming rise in fatalities drove consumers to rely on hand sanitizers increasingly. To further promote infection control, several schools in Europe have introduced educational programs emphasizing the importance of hygiene practices.

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Hand Sanitizer Market Companies

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Europe hand sanitizer market size, by country, 2017-2030 (US$M)

Europe Hand Sanitizer Market Outlook Share, 2023 & 2030 (US$M)

Europe hand sanitizer market size, by country, 2017-2030 (US$M)

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