Middle East & Africa Digital Ing Software Market Size & Outlook
Middle East & Africa digital marketing software market, 2018-2030 (US$M)
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MEA digital marketing software market highlights
- The MEA digital marketing software market generated a revenue of USD 5,694.7 million in 2023.
- The market is expected to grow at a CAGR of 21.6% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
MEA data book summary
| Market revenue in 2023 | USD 5,694.7 million |
| Market revenue in 2030 | USD 22,389.1 million |
| Growth rate | 21.6% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, MEA region accounted for 7.5% of the global digital marketing software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 62,142.1 million by 2030.
Software was the largest segment with a revenue share of 68.36% in 2023. Horizon Databook has segmented the Middle East & Africa digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The increasing adoption of various digital marketing solutions and the growth of the e-commerce industry in the Middle East & Africa are expected to have a positive impact on the growth prospects of the regional market.
People in the Middle East & Africa are increasingly citing blogs, search engine results, and social media articles to gather relevant information before purchasing a product or service. This is expected to drive the adoption of digital marketing software in various end-use industries in the region in the near future.
Small & medium enterprises in the Middle East & Africa are increasingly investing in digital solutions that can help them automate and streamline their marketing activities. This is expected to drive the adoption of digital marketing software in small & medium enterprises in the near future.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Middle East & Africa Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)
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