North America Digital Ing Software Market Size & Outlook
North America digital marketing software market, 2018-2030 (US$M)
Related Markets
North America digital marketing software market highlights
- The North America digital marketing software market generated a revenue of USD 33,916.2 million in 2023.
- The market is expected to grow at a CAGR of 18.9% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.
North America data book summary
| Market revenue in 2023 | USD 33,916.2 million |
| Market revenue in 2030 | USD 114,224.1 million |
| Growth rate | 18.9% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, North America region accounted for 44.5% of the global digital marketing software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 62,142.1 million by 2030.
Software was the largest segment with a revenue share of 63.65% in 2023. Horizon Databook has segmented the North America digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The North American digital marketing software market is expected to witness significant growth over the forecast period as major brands and companies are finding a larger target audience to endorse their content and market their services and products online in the region.
Consumers’ increasing preference for online shopping in the region is also anticipated to create opportunities for advertisers to market their services and products online. The presence of a large number of prominent digital marketing software providers in the U.S. has resulted in an exceptional growth of the U.S. digital marketing software market in recent years.
In Canada, the unprecedented challenges presented by the COVID-19 pandemic gave a boost to the prevailing digitization trend in 2020. Canadian industries are transforming their digital marketing strategies to increase traffic to their online platforms and efficiently adapt to new affiliate marketing strategies.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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North America digital marketing software market size, by country, 2018-2030 (US$M)
North America Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)
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