Global Digital Ing Software Market Size & Outlook

The digital industrying software industry worldwide is expected to reach a projected revenue of US$ 264,154.0 million by 2030. A compound annual growth rate of 19.4% is expected of the worldwide digital industrying software industry from 2024 to 2030.
Revenue, 2023 (US$M)
$76,277.7
Forecast, 2030 (US$M)
$264,154.0
CAGR, 2024 - 2030
19.4%
Report Coverage
Worldwide

Global digital marketing software market highlights

  • The global digital marketing software market generated a revenue of USD 76,277.7 million in 2023 and is expected to reach USD 264,154.0 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 19.4% by 2030.
  • In terms of segment, software accounted for a revenue of USD 49,806.1 million in 2023.
  • Services is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2023.
  • Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.


Global data book summary

Market revenue in 2023USD 76,277.7 million
Market revenue in 2030USD 264,154.0 million
Growth rate19.4% (CAGR from 2023 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services


Other key industry trends

  • In terms of revenue, the North America accounted for 44.5% of the global digital marketing software market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Brazil is the fastest growing regional market and is projected to reach USD 4,146.3 million by 2030.

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Digital Marketing Software Market Scope

Digital marketing software market segmentation & scope
CRM Software 
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management 
Others
Professional Services
Managed Services
Cloud
On-premise
Large Enterprises
Small & Medium Enterprises (SMEs)
Automotive
BFSI
Education
Government
Healthcare
Manufacturing
Media & Entertainment
Others

Digital Marketing Software Market Companies

Name Profile # Employees HQ Website

Global digital marketing software market size, by regions, 2018-2030 (US$M)

Top 10 countries: Digital marketing software market size, 2023 (US$M)

Global digital marketing software market share, by type, 2023 & 2030 (%, US$M)

Digital marketing software market: Opportunity assessment by country

Global digital marketing software market, by region, 2023 (US$M)

Global digital marketing software market size, by regions, 2018-2030 (US$M)

Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 17,768.0 19,784.0 22,237.7 25,328.0 29,165.7 33,916.2 39,803.2 46,989.4 55,742.0 66,424.6 79,424.0 95,174.7 114,224.1 18.9%
Europe 7,735.5 8,564.2 9,571.6 10,839.7 12,411.1 14,350.5 16,745.5 19,656.3 23,158.8 27,424.9 32,584.4 38,802.3 46,267.0 18.2%
Asia Pacific 6,964.5 7,985.3 9,242.5 10,839.9 12,853.4 15,391.4 18,599.8 22,610.7 27,404.1 33,504.9 41,085.1 50,521.9 62,142.1 22.1%
Latin America 3,866.0 4,282.7 4,773.1 5,367.6 6,076.7 6,925.0 7,933.3 9,120.1 10,503.5 12,149.9 14,091.8 16,394.4 19,131.8 15.6%
MEA 2,857.5 3,192.0 3,608.2 4,146.7 4,832.5 5,694.7 6,784.1 8,127.1 10,052.4 12,272.8 15,023.1 18,321.7 22,389.1 21.6%
Overall 39,191.5 43,808.2 49,433.2 56,521.9 65,339.5 76,277.7 89,865.9 106,503.7 126,860.9 151,777.1 182,208.4 219,214.9 264,154.0 19.4%

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