Europe Digital Ing Software Market Size & Outlook
Europe digital marketing software market, 2018-2030 (US$M)
Related Markets
Europe digital marketing software market highlights
- The Europe digital marketing software market generated a revenue of USD 14,350.5 million in 2023.
- The market is expected to grow at a CAGR of 18.2% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, UK is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 14,350.5 million |
| Market revenue in 2030 | USD 46,267.0 million |
| Growth rate | 18.2% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, Europe region accounted for 18.8% of the global digital marketing software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 62,142.1 million by 2030.
Software was the largest segment with a revenue share of 65.19% in 2023. Horizon Databook has segmented the Europe digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
In Europe, various factors, such as the growing social media penetration, coupled with the increasing marketing investment by multiple regional end-user verticals, are expected are propel the adoption of digital marketing software.
The increasing demand for data integration services, expanding 5G network coverage, and growing adoption of SaaS cloud services are some of the key factors contributing to the growth of the European regional market.
In Germany, several industries, including financial services, manufacturing, and information technology, are focusing on digitizing their business operations, thereby creating growth opportunities for digital marketing software in the country.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe digital marketing software market size, by country, 2018-2030 (US$M)
Europe Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)
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