Latin America Digital Ing Software Market Size & Outlook
Latin America digital marketing software market, 2018-2030 (US$M)
Related Markets
Latin America digital marketing software market highlights
- The Latin America digital marketing software market generated a revenue of USD 6,925.0 million in 2023.
- The market is expected to grow at a CAGR of 15.6% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Brazil is expected to register the highest CAGR from 2024 to 2030.
Latin America data book summary
| Market revenue in 2023 | USD 6,925.0 million |
| Market revenue in 2030 | USD 19,131.8 million |
| Growth rate | 15.6% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, Latin America region accounted for 9.1% of the global digital marketing software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 62,142.1 million by 2030.
Software was the largest segment with a revenue share of 69.03% in 2023. Horizon Databook has segmented the Latin America digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
In Latin America, factors such as the increasing demand for software solutions and services by businesses and rising IT spending are expected to create growth opportunities for the digital marketing software market.
Businesses in the Latin American region are focusing on adopting marketing automation solutions to effectively market new products and improve the efficiency of their existing efforts. With an increasing number of active mobile users and the booming technology space, Brazil is expected to present promising growth opportunities for digital marketers in the near future.
The steadily rising number of smartphone users in Brazil is also creating more opportunities for advertisers to effectively increase their engagement with digital audiences. This is expected to drive the adoption of digital marketing software in the region.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Latin America digital marketing software market size, by country, 2018-2030 (US$M)
Latin America Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)
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