Asia Pacific Digital Ing Software Market Size & Outlook
Asia Pacific digital marketing software market, 2018-2030 (US$M)
Related Markets
Asia Pacific digital marketing software market highlights
- The Asia Pacific digital marketing software market generated a revenue of USD 15,391.4 million in 2023.
- The market is expected to grow at a CAGR of 22.1% from 2024 to 2030.
- In terms of segment, software was the largest revenue generating type in 2023.
- Services is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, India is expected to register the highest CAGR from 2024 to 2030.
Asia Pacific data book summary
| Market revenue in 2023 | USD 15,391.4 million |
| Market revenue in 2030 | USD 62,142.1 million |
| Growth rate | 22.1% (CAGR from 2023 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Software, Services |
| Key market players worldwide | Adobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo |
Other key industry trends
- In terms of revenue, Asia Pacific region accounted for 20.2% of the global digital marketing software market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 62,142.1 million by 2030.
Software was the largest segment with a revenue share of 66.22% in 2023. Horizon Databook has segmented the Asia Pacific digital marketing software market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
The Asia Pacific digital marketing software market is expected to witness significant growth over the forecast period. The promising growth prospects of the regional market are characterized by the proliferation of the internet, high population density, and the increasing popularity of smartphones.
A large proportion of smartphone users in the Asia Pacific region are accessing social media through their mobile phones. Therefore, the region offers enormous opportunities for online advertising.
Promotional events, such as the Digital Marking Summit Asia, offering market players a chance to showcase their digital marketing software solutions in the Asia Pacific region are also anticipated to propel the market in the region.
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Digital Marketing Software Market Scope
Digital Marketing Software Market Companies
| Name | Profile | # Employees | HQ | Website |
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Asia Pacific digital marketing software market size, by country, 2018-2030 (US$M)
Asia Pacific Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)
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