U.S. Digital Ing Software Market Size & Outlook, 2023-2030

The digital marketing software market in the United States is expected to reach a projected revenue of US$ 82,615.0 million by 2030. A compound annual growth rate of 17.8% is expected of the United States digital marketing software market from 2024 to 2030.
Revenue, 2023 (US$M)
$26,249.7
Forecast, 2030 (US$M)
$82,615.0
CAGR, 2024 - 2030
17.8%
Report Coverage
U.S.

U.S. digital marketing software market highlights

  • The U.S. digital marketing software market generated a revenue of USD 26,249.7 million in 2023 and is expected to reach USD 82,615.0 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 17.8% from 2024 to 2030.
  • In terms of segment, software was the largest revenue generating type in 2023.
  • Services is the most lucrative type segment registering the fastest growth during the forecast period.


Digital marketing software market data book summary

Market revenue in 2023USD 26,249.7 million
Market revenue in 2030USD 82,615.0 million
Growth rate17.8% (CAGR from 2023 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationSoftware, Services
Key market players worldwideAdobe Inc, Hewlett Packard Enterprise Co, HubSpot Inc, International Business Machines Corp, Microsoft Corp, Oracle Corp, Salesforce Inc, SAP SE, SAS, Marketo


Other key industry trends

  • In terms of revenue, U.S. accounted for 34.4% of the global digital marketing software market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. digital marketing software market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 31,609.1 million by 2030.

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Digital Marketing Software Market Scope

Digital marketing software market segmentation & scope
CRM Software 
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management 
Others
Professional Services
Managed Services
Cloud
On-premise
Large Enterprises
Small & Medium Enterprises (SMEs)
Automotive
BFSI
Education
Government
Healthcare
Manufacturing
Media & Entertainment
Others

Digital Marketing Software Market Companies

Name Profile # Employees HQ Website

U.S. digital marketing software market size, by type, 2018-2030 (US$M)

U.S. Digital Marketing Software Market Outlook Share, 2023 & 2030 (US$M)

U.S. digital marketing software market size, by type, 2018-2030 (US$M)

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