Market revenue in 2023 | USD 1,356.2 million |
Market revenue in 2030 | USD 3,708.7 million |
Growth rate | 15.5% (CAGR from 2023 to 2030) |
Largest segment | Embroidery |
Fastest growing segment | Screen Printing |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Embroidery, Screen Printing, Dye Sublimation, Digital Printing |
Key market players worldwide | Gildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka |
Embroidery was the largest segment with a revenue share of 37.42% in 2023. Horizon Databook has segmented the Germany decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.
Germany's fashion and apparel industry is very different from the ideal fashion world in cities such as New York and Paris. While the former is focused on consumerism and minimalism, the latter cities tend to focus on aesthetics and profit maximization.
One may argue that there are several anomalies in designs released by Germany. Thus, the kind of apparel Germany launches is very unconventional and atypical, as the country focuses on minimalism and disciplined aesthetics. This, in turn, is driving the demand for simple and delicate embroidery and sophisticated prints in neutral and pastel colors across the country.
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