Global Decorated Apparel Market Size & Outlook

Embroidery was the largest segment with a revenue share of 40.39% in 2023. Horizon Databook has segmented the Global decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.

The evolution of printing from screen to digital has been very significant in the market. Screen printing was the go-to technology for the fast-fashion movement owing to the shift in production capacities to countries offering cheap labor, like India and China. Additionally, high screen costs and screen storage costs, restricted several designers and companies.

Several factors such as reduced environmental footprint and greater personalization flexibility have led to a rise in the demand for digitally printed apparel from business owners as well as consumers. High resolution prints and patterns are increasingly becoming popular in the decorated apparel market.

Digital printing has a lower impact on the environment as compared to other fabric printing techniques. Digital printing reduces the number of fabrics used and also cuts the usage of water by 90% and electricity by 30%, which in turn, helps textile mills to improve their efficiency.