Middle East & Africa Decorated Apparel Market Size & Outlook

The decorated apparel market in Middle East & Africa is expected to reach a projected revenue of US$ 3,874.7 million by 2030. A compound annual growth rate of 7.6% is expected of Middle East & Africa decorated apparel market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,314.0
Forecast, 2030 (US$M)
$3,874.7
CAGR, 2024 - 2030
7.6%
Report Coverage
Middle East & Africa

MEA decorated apparel market highlights

  • The MEA decorated apparel market generated a revenue of USD 2,314.0 million in 2023.
  • The market is expected to grow at a CAGR of 7.6% from 2024 to 2030.
  • In terms of segment, embroidery was the largest revenue generating product in 2023.
  • Screen Printing is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.


MEA data book summary

Market revenue in 2023USD 2,314.0 million
Market revenue in 2030USD 3,874.7 million
Growth rate7.6% (CAGR from 2023 to 2030)
Largest segmentEmbroidery
Fastest growing segmentScreen Printing
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEmbroidery, Screen Printing, Dye Sublimation, Digital Printing
Key market players worldwideGildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka


Other key industry trends

  • In terms of revenue, MEA region accounted for 8.0% of the global decorated apparel market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 19,723.9 million by 2030.

Embroidery was the largest segment with a revenue share of 42.56% in 2023. Horizon Databook has segmented the Middle East & Africa decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.


Changing lifestyles, increasing penetration of social media, and growing awareness towards fashion are the key factors driving the market growth in the region. The influence of western cultures and trends has gradually penetrated big cities in the region, such as South Africa, Saudi Arabia, and Dubai, which has been transforming the apparel market.

Manufacturers in the region have been showing interest in designing decorated apparel that captures modest fashion & homegrown designs and reflects their culture. In addition, events like The Fashion Forward Dubai have been providing a massive platform for numerous fashion designers and regional apparel companies to showcase their latest collections.

Some of the popular designers in the region are Arwa Al Banawi, Amato, Michael Cinco, and Mrs. Keepa who offer tailored apparels for high end consumers. The decorated apparel market in the region is at a nascent stage.

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Decorated Apparel Market Companies

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MEA decorated apparel market size, by country, 2018-2030 (US$M)

Middle East & Africa Decorated Apparel Market Outlook Share, 2023 & 2030 (US$M)

MEA decorated apparel market size, by country, 2018-2030 (US$M)

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