Market revenue in 2023 | USD 7,698.4 million |
Market revenue in 2030 | USD 19,723.9 million |
Growth rate | 14.4% (CAGR from 2023 to 2030) |
Largest segment | Embroidery |
Fastest growing segment | Screen Printing |
Historical data covered | 2018 - 2022 |
Base year for estimation | 2023 |
Forecast period covered | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Embroidery, Screen Printing, Dye Sublimation, Digital Printing |
Key market players worldwide | Gildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka |
Embroidery was the largest segment with a revenue share of 40.7% in 2023. Horizon Databook has segmented the Europe decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.
Europe has a strong apparel market, which is expected to have a positive impact on the demand for decorated apparel in the coming years. Europe is among the worst affected regions in the world by COVID-19.
Apart from the negative impact caused by the virus, unpleasant weather conditions forced a sizable number of shoppers, most notably in the U.K., to stay at home during the first quarter of 2020, thereby resulting in a dip in retail sales of decorated apparel.
Unpleasant weather conditions created a significant dent in the sales of decorated apparel even before the country-wide closure of non-essential retail outlets owing to the spread of the coronavirus. According to the Office for National Statistics, the volume of retail sales in the country dropped by 0.3% in February in comparison with that of the total volume sales in January 2020.
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