Europe Decorated Apparel Market Size & Outlook, 2023-2030

The decorated apparel market in Europe is expected to reach a projected revenue of US$ 19,723.9 million by 2030. A compound annual growth rate of 14.4% is expected of Europe decorated apparel market from 2024 to 2030.
Revenue, 2023 (US$M)
$7,698.4
Forecast, 2030 (US$M)
$19,723.9
CAGR, 2024 - 2030
14.4%
Report Coverage
Europe

Europe decorated apparel market highlights

  • The Europe decorated apparel market generated a revenue of USD 7,698.4 million in 2023.
  • The market is expected to grow at a CAGR of 14.4% from 2024 to 2030.
  • In terms of segment, embroidery was the largest revenue generating product in 2023.
  • Screen Printing is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, Germany is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 7,698.4 million
Market revenue in 2030USD 19,723.9 million
Growth rate14.4% (CAGR from 2023 to 2030)
Largest segmentEmbroidery
Fastest growing segmentScreen Printing
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationEmbroidery, Screen Printing, Dye Sublimation, Digital Printing
Key market players worldwideGildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka


Other key industry trends

  • In terms of revenue, Europe region accounted for 26.6% of the global decorated apparel market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Europe is the fastest growing regional market and is projected to reach USD 19,723.9 million by 2030.

Embroidery was the largest segment with a revenue share of 40.7% in 2023. Horizon Databook has segmented the Europe decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.


Europe has a strong apparel market, which is expected to have a positive impact on the demand for decorated apparel in the coming years. Europe is among the worst affected regions in the world by COVID-19.

Apart from the negative impact caused by the virus, unpleasant weather conditions forced a sizable number of shoppers, most notably in the U.K., to stay at home during the first quarter of 2020, thereby resulting in a dip in retail sales of decorated apparel.

Unpleasant weather conditions created a significant dent in the sales of decorated apparel even before the country-wide closure of non-essential retail outlets owing to the spread of the coronavirus. According to the Office for National Statistics, the volume of retail sales in the country dropped by 0.3% in February in comparison with that of the total volume sales in January 2020.

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Decorated Apparel Market Companies

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Europe decorated apparel market size, by country, 2018-2030 (US$M)

Europe Decorated Apparel Market Outlook Share, 2023 & 2030 (US$M)

Europe decorated apparel market size, by country, 2018-2030 (US$M)

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