Market revenue in 2023 | USD 524.0 million |
Market revenue in 2030 | USD 946.2 million |
Growth rate | 8.8% (CAGR from 2023 to 2030) |
Largest segment | Embroidery |
Fastest growing segment | Screen Printing |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Embroidery, Screen Printing, Dye Sublimation, Digital Printing |
Key market players worldwide | Gildan Activewear Inc, Berkshire Hathaway Inc Class A, Hanesbrands Inc, Delta Apparel Inc, Downtown Custom Printwear, Advance Printwear, Lynka |
Embroidery was the largest segment with a revenue share of 38.8% in 2023. Horizon Databook has segmented the South Africa decorated apparel market based on embroidery, screen printing, dye sublimation, digital printing covering the revenue growth of each sub-segment from 2018 to 2030.
Improving quality of life and global exposure to latest fashionable wear are expected to drive the demand for decorated apparel in South Africa. Traditionally, consumers in the country have been inclined toward apparel that reflects their culture, as opposed to big-name designer brands. However, in the recent past, ready-to-wear garments with customized printing have been gaining traction among customers, which is expected to drive the market in the country.
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