North America Vacation Rental Market Size & Outlook

The vacation rental market in North America is expected to reach a projected revenue of US$ 27,109.6 million by 2030. A compound annual growth rate of 3.7% is expected of North America vacation rental market from 2024 to 2030.
Revenue, 2023 (US$M)
$21,076.7
Forecast, 2030 (US$M)
$27,109.6
CAGR, 2024 - 2030
3.7%
Report Coverage
North America

North America vacation rental market highlights

  • The North America vacation rental market generated a revenue of USD 21,076.7 million in 2023.
  • The market is expected to grow at a CAGR of 3.7% from 2024 to 2030.
  • In terms of segment, home was the largest revenue generating rental type in 2023.
  • Resort/Condominium is the most lucrative rental type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2024 to 2030.


North America data book summary

Market revenue in 2023USD 21,076.7 million
Market revenue in 2030USD 27,109.6 million
Growth rate3.7% (CAGR from 2023 to 2030)
Largest segmentHome
Fastest growing segmentResort/Condominium
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationHome, Apartments, Resort/Condominium
Key market players worldwideAirbnb Inc Ordinary Shares - Class A, Booking Holdings Inc, Expedia Group Inc, MakeMyTrip Ltd, Tripadvisor Inc, Wyndham Destinations, 9flats, Hotelplan Group, Novasol, OYO


Other key industry trends

  • In terms of revenue, North America region accounted for 23.6% of the global vacation rental market in 2023.
  • Globally, Europe is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 37,391.8 million by 2030.

Home was the largest segment with a revenue share of 47.01% in 2023. Horizon Databook has segmented the North America vacation rental market based on home, apartments, resort/condominium covering the revenue growth of each sub-segment from 2017 to 2030.


An increasing number of travelers, especially millennials, have been looking to change the way they explore new places & gain unique experiences, and glamping has emerged as a popular trend. Increasing income levels among this group of travelers, coupled with the desire to experience new types of vacations, are expected to have a positive impact on the North America vacation rental market over the forecast period.

Rental hosts have suffered severely due to the COVID 19 pandemic as there have been widespread restrictions on travel and nonessential business. As per Statistics Canada, in 2019, the tourism industry contributed around 2% of Canada’s GDP. 

Due to the travel restrictions and limitations, the number of international arrivals to Canada dropped by 54.2% in March 2020, as compared to February 2020. Furthermore, the hotel occupancy rate fell below 20% by the first week of April 2020 across Canada.

No credit card required*

Horizon in a snapshot

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more

Vacation Rental Market Companies

Name Profile # Employees HQ Website

North America vacation rental market size, by country, 2017-2030 (US$M)

North America Vacation Rental Market Outlook Share, 2023 & 2030 (US$M)

North America vacation rental market size, by country, 2017-2030 (US$M)

Sign up - it's easy, and free!

Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our free plan indefinitely.

Explore all plans

Included in Horizon account

  • 30K+ Global Market Reports
  • 120K+ Country Reports
  • 1.2M+ Market Statistics
  • 200K+ Company Profiles
  • Industry insights and more